Hey! I’m Jouss Carbajal
A Mexican entrepreneur based in Houston, USA. Mom, serial entrepreneur, speaker, and business consultant.
I’m on a mission to empower and inspire women to start and strengthen their entrepreneurial journeys and to launch their personal and professional dreams.
My expertise spans digital marketing, strategic relationship building, brand development, and identifying new business opportunities.
My Inspiration
Venturing beyond my comfort zone was the spark that ignited my dreams—and it’s what I want to ignite in you. Launching my own businesses, writing books, hosting a podcast, founding a digital marketing agency, consulting, and delivering talks have truly transformed my life.
Currently, I lead:
Girl Happen
Girl Happen PR & Digital
- Girl Happen Latina
Kipitbrand.com (a brand of accessories designed for students and entrepreneurs)
“Quita el Modo Avión” (Take Off Airplane Mode): a movement supporting individuals to reach their full potential through a book, podcast, online courses, and workshops.
I’m the author of two books—Quita el Modo Avión and Abraza tus Miedos y Despega—and I’m working on a third about productivity while also offering business coaching for women in my community.
“Being a Digital Rockstar means shining in the digital world by doing what everyone does—but in a way that no one else does.”
-Jouss
From a young age, I recognized that economic independence is the cornerstone of freedom for women. That realization led me to create Girl Happen, a platform dedicated to fostering female entrepreneurship and economic empowerment.
Academic Background
-B.A. in Marketing, Universidad Anáhuac
-Doctoral studies in Marketing
-M.A. in Communication & Fashion
-M.A. in Applied Communication & Media Planning
-Currently pursuing a second Business degree in Houston, USA
To stay ahead in digital marketing, I’ve completed numerous certifications and conducted research in digital platforms and influencer marketing – giving rise to Girl Happen PR & Digital, the agency arm offering Brand Experiences, Public Relations, Content Creation, Digital Strategies, and Business Consulting services.
Recognitions & Speaking Engagements
– Awarded an Honorary Doctorate (Doctor Honoris Causa) by the Instituto Mexicano de Líderes de Excelencia (IMELE)
– Recognized as Woman of the Year twice by CANADEM
– Invited speaker for organizations such as Epson, Banco Santander, GoJiraf, UN Women, and Universidad Anáhuac
– Honored for the third time as Woman of the Year—this time in Houston, U.S., by Houston Council Member Mario Castillo and the Binational Ecuadorian American Chamber of Commerce
How I Can Help You
I assist women entrepreneurs with:
- Launching or advancing your dream business
- Building marketing and branding strategies
- Elevating your digital presence
- Designing business strategies
- Developing new products
- Organizing ideas and enhancing productivity
Services & Support
I deliver business strategies and digital marketing solutions through:
Keynote speaking and workshops
Business coaching sessions
Book publications
Brand development services
Backed by a dedicated team of designers, communications experts, mentors, developers, and marketers, we turn visions into reality.
Step out of your comfort zone—and take off—because everything changes when you decide to be visible.
Business Emergency Program
A tailored 1–2 hour virtual consultation focused on:
Marketing
Sales
Branding
Digital Advertising & Communications
My Journey
Dreamed of TV hosting and modeling since age 5
Took on diverse roles in Boston—hostess, bartender, waitress, coat-check—while studying (detailed in Quita el Modo Avión)
Worked in corporate roles across airlines, banks, and marketing agencies before launching my first business
2006–2007: Master’s in Communication & Fashion at IED in Madrid, Spain
2008–2012: Launched “Cocolat” swimwear, manufactured in Colombia, showcased in fashion shows and fairs worldwide, leading to a PR agency partnership
2012: Married and welcomed my first child
2013: Pressed pause—entered “airplane mode”
2014: Launched a second PR agency
2015–2017: Completed second master’s degree and served as PR director at a hotel—simultaneously managing agency, studies, corporate role, motherhood, and partnership
2018–2021: Pursued PhD in Strategic Marketing; extended to four years due to birth of my second daughter
2020: Began writing my first book, Quita el Modo Avión, during the pandemic
- 2022: Launched Quita el Modo Avión podcast
2023: Released Abraza tus Miedos y Despega audiobook on Beek.io; published the full book Quita el Modo Avión; embarked on second undergraduate degree in Business
2023–2024: Continued delivering conferences, pursued a graduate degree in Business in the U.S., and remained committed to ongoing personal and professional growth across all ventures.
2025
Launched Girl Happen Latina, a community designed to elevate and connect Latina entrepreneurs. Expanded Girl Happen Digital by integrating public relations services—because the truth is, PR is a natural extension of who I am, and it’s something I do exceptionally well. This year, I was also honored—for the third time—as Woman of the Year, this time in the United States, presented by Houston Council Member Mario Castillo and the Binational Ecuadorian American Chamber of Commerce.
Currently, I’m working on a special book where my children are the co-authors and I serve as their editor. This book is designed to help kids understand entrepreneurship, creativity, and how to share their ideas with the world—safely and confidently.
Personal Branding & Vision
- Transitioned from personal to business branding organically, encouraged by my publisher
- Despite a late start in social media, steadily built a platform for my voice and work
- 2026
Goal
Expand my reach into English-speaking audiences by delivering talks in English to share my message globally.
Girl Happen Latina
I lead Girl Happen Latina, a project dedicated to connecting, empowering, and showcasing Latina-led businesses. Our mission: build spaces for collaboration, inspiration, and growth for Latina entrepreneurs to reach their fullest potential.
What’s Next
I’m developing a special initiative focused on empowering children and youth—designed to inspire the next generation to dream big, create with intention, and envision a future full of possibilities.
© 2025 Jouss Carbajal. All rights reserved.